ANDOTHERS
ANDOTHERS is a full-service design studio specializing in strategy, branding, and spatial design. Based in New York City, we work globally with cultural and commercial clients, delivering tailored creative solutions that bridge disciplines and bring bold perspectives. From crafting compelling brand identities to designing immersive physical and digital spaces, our work is rooted in collaboration. We curate bespoke teams from our extensive creative network, ensuring each project is not only innovative but also deeply connected to contemporary culture and the communities it serves. At ANDOTHERS, we unite strategy and design to create work that inspires, transforms, and leaves a lasting impact—fostering inclusive collaboration that shapes culture through mindful design.
CAPABILITIES
Strategy
Creative Direction
Branding
Digital
Spatial Design
Special Events
SELECTED PROJECTS
CIinema
Superblue Miami
Sized Selects Los Angeles
ELA
Global Sustainable Investment
G Star x Maarten Bass
OMA - Sabine Marcelis for SolidNature
Rigos | Mills
The Collective Studio
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G STAR X MAARTEN BASS
A collaboration between Dutch designer Maarten Baas and G-Star RAW, More or Less showcased the boundless possibilities of denim beyond garment production. Debuting during Milan Design Week 2023, the exhibition explored one of the most pressing dualities of our time: the tension between our desire for more—luxury, consumption, and indulgence—and the urgent need for less, driven by sustainability and restraint.
The 16th-century Church of San Paolo Converso served as an unexpected and dramatic backdrop for the exhibition. At its heart stood a 15-meter-long private jet, entirely covered in recycled G-Star RAW denim, and a striking triptych of denim-wrapped cabinets. The jet, with its patchwork-like skin of reclaimed denim panels in varying tones and shades, symbolized the dialogue between excess and sustainability. Maarten Baas described the exhibition as confronting the inner conflict we all experience: "We want more, we want luxury, and we're all consumers. At the same time, there's this call for less."
Known for his rebellious, playful, and artistic approach, Maarten Baas occupies a unique space where architecture and interior design meet conceptual art and performance. His work has been featured in prestigious museum collections, including MoMA, the Victoria & Albert Museum, Les Arts Décoratifs, and the Rijksmuseum.
Finding a location to house such a bold exhibition, complete with a 15-meter-long plane, posed significant challenges. ANDOTHERS worked closely with G-Star RAW and local partners in Milan to scout the ideal venue—a space capable of meeting both the creative vision and local regulations. Through this collaboration, the Church of San Paolo Converso was transformed into a breathtaking stage for this one-of-a-kind installation.
Services:
- Location Sourcing & Scouting
2023