ANDOTHERS
ANDOTHERS is a full-service design studio specializing in strategy, branding, and spatial design. Based in New York City, we work globally with cultural and commercial clients, delivering tailored creative solutions that bridge disciplines and bring bold perspectives. From crafting compelling brand identities to designing immersive physical and digital spaces, our work is rooted in collaboration. We curate bespoke teams from our extensive creative network, ensuring each project is not only innovative but also deeply connected to contemporary culture and the communities it serves. At ANDOTHERS, we unite strategy and design to create work that inspires, transforms, and leaves a lasting impact—fostering inclusive collaboration that shapes culture through mindful design.
CAPABILITIES
Strategy
Creative Direction
Branding
Digital
Spatial Design
Special Events
SELECTED PROJECTS
CIinema
Superblue Miami
Sized Selects Los Angeles
ELA
Global Sustainable Investment
G Star x Maarten Bass
OMA - Sabine Marcelis for SolidNature
Rigos | Mills
The Collective Studio
Email
Instagram
GLOBAL SUSTAINABLE INVESTMENT (GSI)
In 2023, ANDOTHERS was entrusted with the creation of Global Sustainable Investments (GSI)—a private equity firm designed to lead a new era of sustainable investing. Built from the ground up, GSI blends ESG (Environmental, Social, Governance) and SRI (Socially Responsible Investment) principles into every aspect of its identity, redefining the possibilities of private equity by uniting financial success with environmental and societal impact.
At the heart of the GSI brand lies a monogram that embodies its purpose and adaptability. The G, subtly morphed into an arrow, communicates movement, expertise, and the forward-thinking ethos of the firm. This dynamic symbol serves as a foundation for the brandmark, which evolves into a versatile design element, designed to grow into a recognisable signature of the GSI identity as the firm establishes itself globally.
ANDOTHERS developed the GSI tagline as an extension of its mission to disrupt and reinvent modern investing. Balancing the firm’s dual focus on maximising value creation and prioritising ESG initiatives, the tagline offers a direct, impactful message that speaks to GSI’s commitment to creating a better future for investors, businesses, and the planet.
The GSI brand system is a unifying framework for its communications. Designed to accommodate both campaigns and projects, the system seamlessly integrates the brandmark, tagline, and superscripted naming convention.
Through strategy, market positioning, visual identity design, and storytelling, ANDOTHERS crafted a brand that embodies GSI’s bold ambitions and dynamic personality. The result is an investment firm that redefines private equity with innovation, flexibility, and a relentless focus on sustainability.
Services:
- Concept & Brand Creation
- Strategy & Market Analysis
- Creative Direction
- Positioning & Narrative Development
- Tagline Development
- Visual Identity & Brand System Design
- Content Creation
2023