ANDOTHERS

ANDOTHERS is a full-service design studio specializing in strategy, branding, and spatial design. Based in New York City, we work globally with cultural and commercial clients, delivering tailored creative solutions that bridge disciplines and bring bold perspectives. From crafting compelling brand identities to designing immersive physical and digital spaces, our work is rooted in collaboration. We curate bespoke teams from our extensive creative network, ensuring each project is not only innovative but also deeply connected to contemporary culture and the communities it serves. At ANDOTHERS, we unite strategy and design to create work that inspires, transforms, and leaves a lasting impact—fostering inclusive collaboration that shapes culture through mindful design.

CAPABILITIES

Strategy
Creative Direction
Branding
Digital 
Spatial Design 
Special Events

SELECTED PROJECTS

CIinema
Superblue Miami
Sized Selects Los Angeles
ELA
Global Sustainable Investment 
G Star x Maarten Bass
OMA - Sabine Marcelis for SolidNature
Rigos | Mills
The Collective Studio

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SUPERBLUE MIAMI
Spanning over 50,000 sq. ft., Superblue Miami is a groundbreaking immersive art experience that transcends the boundaries of a traditional gallery. Since its inception, it has showcased large-scale, technology-driven works by visionary artists such as James Turrell, Es Devlin, teamLab, Yinka Ilori, Drift, and JR. More than just a physical space, Superblue is a platform for exploration, innovation, and dialogue, amplifying artistic voices that challenge our perception of the world.

In 2024, ANDOTHERS was entrusted with the rebranding and repositioning of the Superblue Concept Store, a 3,000 sq. ft. retail space within Superblue Miami. Our challenge was to transform the store into an extension of the Superblue experience—a place where commerce, culture, and community intersect.


Strategy & Vision

ANDOTHERS developed a strategic framework that redefined the role of retail within Superblue, aligning the store with the institution’s mission of immersive engagement. The Superblue Concept Store was designed to be more than a retail destination; it became a dynamic cultural hub, offering curated objects, limited-edition collaborations, and interactive experiences that blur the lines between art, design, and technology.

Our brand strategy and spatial design approach embraced the philosophy of the Cabinet of Curiosity, creating an environment where objects, ideas, and experiences coexist in an ever-evolving dialogue. Inspired by fluidity and transformation, the space was designed with adaptability in mind, allowing for activations, exhibitions, and intimate gatherings that extend the life of the Superblue experience beyond the main installations. A deep exploration of color theory and cultural symbolism shaped the visual identity, using gradients as a metaphor for fluidity, unity, and transformation.

Services:
  • Strategy & Brand Positioning
  • Spatial Design & Retail Concept Development
  • Visual Identity & Branding
  • Content & Narrative Development
  • Curation & Programming
  • Retail Experience Design
2024-2025