ANDOTHERS

ANDOTHERS is a full-service design studio specializing in strategy, branding, and spatial design. Based in New York City, we work globally with high-end brands across diverse industries and cultural institutions, delivering tailored creative solutions that bridge disciplines and bring bold perspectives. From crafting compelling brand identities to designing immersive physical and digital spaces, our work is rooted in collaboration. We curate bespoke teams from our extensive creative network, ensuring each project is not only innovative but also deeply connected to contemporary culture and the communities it serves. At ANDOTHERS, we unite strategy and design to create work that inspires, transforms, and leaves a lasting impact.

CAPABILITIES

Strategy
Creative Direction
Branding
Digital 
Spatial Design 
Special Events

SELECTED PROJECTS

CIinema
Superblue Miami
Sized Selects Los Angeles
ELA
Global Sustainable Investment 
G Star x Maarten Bass
OMA - Sabine Marcelis for SolidNature
Rigos | Mills
The Collective Studio

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SUPERBLUE MIAMI
Spanning over 50,000 sq. ft., Superblue Miami is a groundbreaking immersive art experience that transcends the boundaries of a traditional gallery. Since its inception, it has showcased large-scale, technology-driven works by visionary artists such as James Turrell, Es Devlin, teamLab, Yinka Ilori, Drift, and JR. More than just a physical space, Superblue is a platform for exploration, innovation, and dialogue, amplifying artistic voices that challenge our perception of the world.

In 2024, ANDOTHERS was entrusted with the rebranding and repositioning of the Superblue Concept Store, a 3,000 sq. ft. retail space within Superblue Miami. Our challenge was to transform the store into an extension of the Superblue experience—a place where commerce, culture, and community intersect.


Strategy & Vision

ANDOTHERS developed a strategic framework that redefined the role of retail within Superblue, aligning the store with the institution’s mission of immersive engagement. The Superblue Concept Store was designed to be more than a retail destination; it became a dynamic cultural hub, offering curated objects, limited-edition collaborations, and interactive experiences that blur the lines between art, design, and technology.

Our brand strategy and spatial design approach embraced the philosophy of the Cabinet of Curiosity, creating an environment where objects, ideas, and experiences coexist in an ever-evolving dialogue. Inspired by fluidity and transformation, the space was designed with adaptability in mind, allowing for activations, exhibitions, and intimate gatherings that extend the life of the Superblue experience beyond the main installations.

Design & Execution

  • A Flexible, Interactive Environment: The store was structured around a central moveable table, serving as both a display element and a communal gathering point for workshops, signings, and discussions. The perimeter doubled as an amphitheater-like display, dissolving the boundary between observer and object, retail and exhibition.
  • Color & Materiality: The visual identity of the space was deeply rooted in an exploration of color theory and cultural symbolism. ANDOTHERS considered the historical and sociopolitical dimensions of color—from ancient civilizations to colonial influences and modern gradients—to develop a palette that was both inclusive and meaningful. Gradients, used throughout the store’s branding and interior elements, served as a metaphor for cultural fluidity, unity, and transformation.
  • Integrated Technology & Experiential Elements: Digital integration allowed for seamless storytelling, engaging visitors in new ways while elevating the traditional retail model into an interactive, evolving experience.

Community & Cultural Programming

Beyond retail, the Superblue Concept Store was designed as a platform for connection and dialogue. The space now hosts a diverse calendar of events, including:
  • Artist Talks & Panel Discussions
  • Workshops & Hands-On Activations
  • Limited-Edition Launches & Cultural Collaborations
  • Experiential Dinners & Private Gatherings

By integrating retail, culture, and community, the Superblue Concept Store redefines what a museum store can be, creating an immersive, evolving space that extends the Superblue vision into everyday life.

Services:
  • Strategy & Brand Positioning
  • Spatial Design & Retail Concept Development
  • Visual Identity & Branding
  • Content & Narrative Development
  • Curation & Programming
  • Retail Experience Design
2024-2025



SIZED SELECTS
SIZED SELECTS is a special project by SIZED that transforms unique global spaces into showcases of collectible design and art. Each edition presents a curated selection of works by emerging and established artists, weaving immersive narratives that reflect contemporary creativity. Led by Founder & Creative Director Alexander May, SIZED SELECTS fosters a dialogue between objects and their environments, offering new perspectives on the relationship between art, design, and space.

Beyond its role as an exhibition platform, SIZED SELECTS connects brands with real estate opportunities, providing dynamic environments for activations and collaborations. Past editions have featured talents such as Michele Lamy, Thomas Houseago, Willo Perron, and Sterling Ruby, creating multidisciplinary experiences that blur the lines between culture, commerce, and curation.

The inaugural 2024 edition explored Los Angeles car culture, presenting iconic vehicles as sculptural objects within the historic former Howard Hughes headquarters. Activations by Vans, We Are Ona, USM Modular Furniture, Basic.Space, and Damon Jones contributed to a vibrant, multi-layered dialogue between industrial design, contemporary art, and spatial storytelling.

ANDOTHERS worked closely with Alexander May, the SIZED team, and communication strategy agency The Crossesto develop strategic communications and forge brand partnerships, ensuring the project’s cultural and commercial impact.

Services:
  • Strategic Communications
  • Brand Partnerships
2024


ELA

Community, music, food, and the Mediterranean way of living—these are the heartbeats of ELA, a space that captures the essence of togetherness and timelessness. More than just a Mediterranean restaurant, ELA is a cantina, a bar, and a gathering place. It’s a haven for friends and strangers alike, or even for moments spent in the great company of your own self.

Inspired by the spirit of the Mediterranean table, ELA invites locals, regulars, and visitors to join and share more than just delicious food. It’s a place for ideas, thoughts, and emotions to flow freely—where time seems to disappear, and mornings effortlessly turn into nights. Flavors of the Mediterranean evoke a comforting familiarity, a sense of being held, full yet light, and entirely at ease.

ANDOTHERS infused this identity into every aspect of the brand. Terracotta, a key color across the visual identity, was chosen for its deep cultural significance and presence throughout the Mediterranean region—rooted in history, warmth, and earthiness. This intentional use of terracotta brings familiarity and authenticity to the space, bridging tradition with a contemporary aesthetic.

The human character of the brand is expressed through a photography direction that feels spontaneous, approachable, and full of life. Candid moments, unposed gatherings, and natural warmth capture the essence of ELA as a place for connection, joy, and shared experiences.

From strategy to interior design, ANDOTHERS crafted every detail to reflect the warmth, familiarity, and charm of the Mediterranean lifestyle. The result is a brand and space that feel both timeless and fresh, a place where you might linger longer than planned and return time and time again for that indescribable feeling only ELA can offer.

Services:
  • Strategy
  • Creative Direction
  • Graphic Design
  • Packaging Design
  • Campaigns
  • Digital Design
  • Content Creation
  • Interior Design
2023


GLOBAL SUSTAINABLE INVESTMENT  (GSI)
In 2023, ANDOTHERS was entrusted with the creation of Global Sustainable Investments (GSI)—a private equity firm designed to lead a new era of sustainable investing. Built from the ground up, GSI blends ESG (Environmental, Social, Governance) and SRI (Socially Responsible Investment) principles into every aspect of its identity, redefining the possibilities of private equity by uniting financial success with environmental and societal impact.

At the heart of the GSI brand lies a monogram that embodies its purpose and adaptability. The G, subtly morphed into an arrow, communicates movement, expertise, and the forward-thinking ethos of the firm. This dynamic symbol serves as a foundation for the brandmark, which evolves into a versatile design element, designed to grow into a recognisable signature of the GSI identity as the firm establishes itself globally.

ANDOTHERS developed the GSI tagline as an extension of its mission to disrupt and reinvent modern investing. Balancing the firm’s dual focus on maximising value creation and prioritising ESG initiatives, the tagline offers a direct, impactful message that speaks to GSI’s commitment to creating a better future for investors, businesses, and the planet.

The GSI brand system is a unifying framework for its communications. Designed to accommodate both campaigns and projects, the system seamlessly integrates the brandmark, tagline, and superscripted naming convention. 

Through strategy, market positioning, visual identity design, and storytelling, ANDOTHERS crafted a brand that embodies GSI’s bold ambitions and dynamic personality. The result is an investment firm that redefines private equity with innovation, flexibility, and a relentless focus on sustainability.


Services:
  • Concept & Brand Creation
  • Strategy & Market Analysis
  • Creative Direction
  • Positioning & Narrative Development
  • Tagline Development
  • Visual Identity & Brand System Design
  • Content Creation

2023


G STAR X  MAARTEN BASS
A collaboration between Dutch designer Maarten Baas and G-Star RAW, More or Less showcased the boundless possibilities of denim beyond garment production. Debuting during Milan Design Week 2023, the exhibition explored one of the most pressing dualities of our time: the tension between our desire for more—luxury, consumption, and indulgence—and the urgent need for less, driven by sustainability and restraint.

The 16th-century Church of San Paolo Converso served as an unexpected and dramatic backdrop for the exhibition. At its heart stood a 15-meter-long private jet, entirely covered in recycled G-Star RAW denim, and a striking triptych of denim-wrapped cabinets. The jet, with its patchwork-like skin of reclaimed denim panels in varying tones and shades, symbolized the dialogue between excess and sustainability. Maarten Baas described the exhibition as confronting the inner conflict we all experience: "We want more, we want luxury, and we're all consumers. At the same time, there's this call for less."

Known for his rebellious, playful, and artistic approach, Maarten Baas occupies a unique space where architecture and interior design meet conceptual art and performance. His work has been featured in prestigious museum collections, including MoMA, the Victoria & Albert Museum, Les Arts Décoratifs, and the Rijksmuseum.

Finding a location to house such a bold exhibition, complete with a 15-meter-long plane, posed significant challenges. ANDOTHERS worked closely with G-Star RAW and local partners in Milan to scout the ideal venue—a space capable of meeting both the creative vision and local regulations. Through this collaboration, the Church of San Paolo Converso was transformed into a breathtaking stage for this one-of-a-kind installation.

Services:
  • Location Sourcing & Scouting
2023


OMA - SABINE MARCELIS X SOLIDNATURE
What does natural stone have to offer to contemporary design? What is its place among today’s abundance of synthetic materials? Monumental Wonders explores the potential of marble in furniture and interior design both as a raw and a recycled material. The exhibition features a furniture set designed by OMA and Sabine Marcelis for SolidNature as well as a series of experiments in recycling leftovers from the manufacturing process.

The exhibition includes a laboratory room that displays samples of new materials combining resin with different types of stone grindings, together with an installation that uses marble dust to create the feeling of a solid piece.

ANDOTHERS was responsible for the production of the exhibition and the VIP dinner, managing every stage with precision. From sourcing the location and collaborating with Alcova to directing the production and execution, we ensured that every detail reflected the project's vision. For the dinner, ANDOTHERS coordinated with local partners to curate an exclusive experience for over 50 industry leaders, sourcing catering, managing logistics and creating an event that captured the essence of Monumental Wonders.

The exhibition attracted over 35,000 visitors during Milan Design Week 2022 at Alcova and marked the Milan debut of natural stone supplier SolidNature.

Services:
  • Creative Direction
  • Location Sourcing
  • Exhibition Production
  • Partnerships
  • Event Production (VIP Dinner)
  • Project Management
  • PR & Logistics
2022


Rigos | Mills
Rigos Mills is a creative interior architectural agency founded by Nicholas Rigos and James Mills, renowned for their personalized and collaborative approach to crafting innovative yet timeless commercial, retail, and private spaces. Based between Amsterdam and New York City, the studio specializes in transforming spaces into benchmarks that embody and elevate the identity of each brand they work with.

Spanning interior design, visual merchandising, architecture, and project management, Rigos Mills integrates creativity, community, and empathy into every project. The studio’s unparalleled ability to immerse itself within the brands they collaborate with stems from years of senior-level in-house experience with industry leaders such as Club Monaco, Helmut Lang, Theory, Old Navy, Tiffany & Co., and Charlotte Tilbury.

ANDOTHERS worked closely with the studio founders and Creative Agency Studio Metanoia to craft a compelling visual language that captured the essence of Rigos Mills. Collaborating with photographer Kasia Gatowska, we developed content and branding that reflect the studio’s values and elegant aesthetic. The result is a brand identity and spatial narrative that seamlessly align with their timeless, design-driven ethos.

Services:
  • Creative Direction
  • Strategic Consultancy
  • Content Production
  • Branding
  • Digital
2021


THE COLLECTIVE STUDIO 

Real estate developer The Collective Studio, in partnership with DSTRCT, has shaped some of the most iconic and luxurious development projects in Amsterdam over the past two decades. With a design ethos that places people at the heart of every process, they have positioned themselves as leaders in the Dutch real estate market and a growing force across Europe.

Guided by a vision to foster a global community of like-minded individuals with shared values and mindsets, The Collective Studio advocates for deeper human connections and sustainable living.

ANDOTHERS was tasked with creating a concept for their headquarters, The Collective Space—a physical extension of their vision. Designed to promote and explore new forms of interaction across design, the arts, and contemporary culture, the platform occupies 250 sqm in the heart of Amsterdam’s Jordaan district.

Our work encompassed the development of the space’s concept, branding, and design, ensuring it aligned with The Collective Studio’s vision. We also curated two group exhibitions that brought together multidisciplinary creatives, further establishing the venue as a dynamic hub for cultural exchange and innovation.

Intentionally neutral in design, the space is adaptable, transforming to meet the needs of diverse projects and media. It includes an in-house residency and serves as a venue for brands and artists to showcase their practices, experiment with multidisciplinary languages, and engage with a growing creative community.

The Collective Space solidifies The Collective Studio’s commitment to innovation, collaboration, and the continued growth of their forward-thinking community.

Services:
  • Creative Direction
  • Concept Development
  • Branding
  • Digital
  • Space Design
  • Curation
  • Special Events
2020